How we helped ship world-class creative for top AI brands inside an $800M ad ecosystem
Creative, strategy, and testing frameworks used for Framer, Grammarly, Coinbase, Character AI, and Read AI inside Dan’s
This project sits at the intersection of elite performance advertising and high-growth AI brands. I worked directly inside Dan Birdwhistell’s Veo3 ecosystem — the team behind $800M+ in ad spend, scaling brands like Framer, Grammarly, Coinbase, Character AI, and Read AI.
Dan personally trained me in his full creative + testing system:
- Angle development
- Deep psychology hooks
- Rapid-iteration frameworks
- Competitive positioning
- 0→1 story-based ad structures
- Systematic creative scaling (70+ weekly variations)
My role combined hands-on creative work, paid acquisition strategy, and cross-brand insights, contributing to campaigns across multiple platforms and verticals.
Project Execution
Across Dan’s brand portfolio, I supported the full lifecycle of creative production and testing:
- Built angles, hooks, and storylines using the $800M Veo3 framework
- Shipped weekly creative variations (UGC, founder-led, graphical, conceptual)
- Developed competitive analyses for Framer, Coinbase, Grammary, and Character AI
- Identified psychology-based ad angles that scaled efficiently
- Wrote scripts, briefs, and creative directions for multi-variant testing
- Supported paid acquisition teams across Meta, YouTube, Reddit, and Google
- Helped optimize landing pages, funnels, and growth experiments tied to creative learnings
My work directly informed creative decisions used across some of the most competitive markets in tech and AI.
Project Results
- Creative concepts deployed across 5+ major tech and AI brands
- Operated inside a system that generated $800M+ in ad spend learnings
- Produced 70+ weekly creative variations across formats
- Delivered high-performing angles used in production ads for multiple brands
- Strengthened cross-brand acquisition strategies for Meta, YouTube, Google, and Reddit
This body of work became a foundation for how I approach performance creative and scalable acquisition systems today.
